Whitepaper Mobile World Congress 2016
How can event organizers leverage proximity marketing and indoor location?
Exhibitors strive for visibility during trade shows. Without it, they lose their ability to generate leads and to increase their brand awareness. At the MWC 2016, they were 101,000 visitors having generated more than 170,000 access to indoor location service over the 4 days of the show. This represents a huge and unique opportunity for event organizers and exhibitors to benefit from that and to maximize the RoI of those exhibitors.
By downloading the whitepaper you'll learn how the GSMA benefited from the indoor location and proximity marketing tools to offer exhibitors the capability to interact with more visitors with targeted messages, to better understand who they are and what they are looking for.
Pole Star, MOCA and Fira Barcelona worked together to offer a solution that resulted in :
- 460% more engagement rate than standard event apps;
- 7 times higher mobile conversions than the industry average;
- 51% click through rate for proximity-driven premium campaigns.